Artist Development Coaching Membership

Artist DEVELOPMENT
Coaching Membership

Artist development, the way labels used to do it. Identity, content, releases: coached weekly by a team with serious major label experience.

STOP TRYING TO FIGURE OUT THE MUSIC INDUSTRY ALONE. YOU DON'T HAVE TO.

Our collaborative Artist Coaching Membership gives independent artists direct access to coaching, education, resources, and industry insights designed to help you grow your audience, strengthen your brand, and build a sustainable music career.

Led by our trusted partner Natasha Brito, former Creative Music Director at Sony Music, you’ll gain access to the same marketing, branding, and development principles used by successful artists and industry professionals.

It’s less a course, more a working group Natasha runs herself — with A&R contacts, sync directories, a full toolkit, guides, and an archive of 564+ coaching calls included. It’s also the only place she coaches directly, where your brand and your releases get pulled up by name, in front of the room, and worked on in real time. And the room stays small enough that you actually shape the conversation, instead of watching it from the back.

LIVE, NOT ARCHIVED

Real coaching calls with real advisors, capped small so your song gets played and your question gets answered. Not a chatbot, not a course thread.

THE WHOLE TEAM

Branding, A&R, advertising, sync, management, mindset. Seven specialists most artists only meet after they sign to a label.

PRICED LIKE A MEMBERSHIP

The advisors bill $60–300 an hour outside the house. Inside, a month of access costs less than a single playlist pitch.

WHAT'S INCLUDED

WEEKLY GROUP COACHING CALLS

One hour a week, live with Natasha Brito (Former Creative Music Director at Sony) and the room. Strategy review, brand book check-ins, release-week debriefs, hard questions about your next move. Whatever your week needs.

RELEASE CAMPAIGN REVIEW

Before you put out your next single, EP, or album, Natasha reviews the plan. Rollout, content arc, positioning, timing, asset checklist. We catch the gaps before they cost you the release.

QUARTERLY BRAND AUDIT

Every three months, send Natasha your socials, your visuals, your positioning. She records a full breakdown of what’s working, what’s drifting, and what to change, and sends it back to you on video.

INDUSTRY DIRECTORIES

Carefully curated industry resources including A&R contacts, sync and booking databases.

GUEST SPEAKER PRESENTATIONS

Monthly private sessions with working industry figures — A&Rs, sync agents, creative directors, label executives, viral managers — including guest speakers from companies like Universal, Warner, and Atlantic. All recorded for the Icon-only archive.

Strategic Music Growth Services

Music growth services strategically budgeted and overseen by Andrea, then executed by our in-house team and trusted partners. Services rotate monthly based on your artist roadmap phase to deliver focused, expert-led growth aligned with industry-standard metrics larger agencies look for.

These may include Spotify influencer playlisting, indie and major press + media placements, “Out Now” Meta-Targeted Smartlink Advertising, TikTok influencer marketing, iTunes + Amazon charting, YouTube advertising, targeted email list–building advertising, designed promo videos for releases, merch design and shop setup, and other services customized to where the artist needs the most support each month.

MEET NATASHA BRITO

Natasha Brito brings years of experience in artist branding, creative direction, marketing strategy, and career development to every coaching session. She helps artists transform their vision into a clear, strategic path for growth.

Whether you’re releasing your first song or scaling an established brand, you’ll receive practical guidance designed for today’s music industry, using the same principles used by major-label and independent artists alike.

ARTISTS & CREATIVES SHE’S WORKED WITH

Lea Michele | Tessa Thompson | Lennon Stella | Yo-Yo Ma | Active Child+ Many More

LEARN FROM THE REAL INSIDERS.

Major label execs. Creative directors. Award-winning managers. Label-level media buyers. The team artists usually only meet after they sign. Development used to be their job description.

MARKETING + MGMT
Atlanta Cobb
Platinum-award-winning artist manager
ADVERTISING
Miles Coronin
Artist media buyer, formerly Thriller Records
MINDSET
Sheba Sahlemariam
Artist mindset coach, life coach
A&R
Brandon Williams
Independent A&R, marketing & music strategist
MERCH + MARKETING
Vershone Bowser
Marketer & merch coordinator, formerly Universal Music

Guest Speakers & Advisors From:

A coach on the line, 10+ times a month.

Group calls two to three times a week. Weekly group coaching with Natasha Brito on the Icon tier. Real questions, real time, real strategists. Not a chatbot, not a generic course thread.

Artists In The Community

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Industry Advisors On Call

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Five-Star Reviews

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Coaching CAlls

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what they say

testimonials

“When I say insanely viral, I do mean insanely viral. We’re at over 50 million views now. That content strategy all started right here in coaching calls with Natasha.”

Jeff Corle · Country Artist · Pro member

“300 to 400,000 TikTok followers in two weeks. Now past half a million.”

NDA Artist 300 → 90K → 400K+ followers in 3 months

“This is exactly what I needed to shape my branding.”

Madm Mr Branding · re-positioning

“Loving the advisory support.”

Hella Jade Advisory support

“Social media direction, content, and label placements — all covered.”

Alvin Anthony Social media · label placements

“Helped with label deals, branding, and countless advisory needs.”

Josh Moreland Label deals · branding · one-sheet

OUR APPROACH · PRICING

Become your best ARTISTPRENEUR.

Get the level of support that matches where you are today. From community and resources to direct coaching, accountability, and advanced artist development.

Tier 1: INDIE

$39/mo

Access resources, call recordings & 24/7 Q+A with our experts

Request to Join

Tier 2: PRO

$99/mo

Everything in Indie plus coaching calls, AI art services & more

Request to Join

Tier 3: ICON

$197/mo $250

Everything in Pro plus direct coaching with Natasha & review of your work

Request to Join

OUR APPROACH · PRICING

Become your best ARTISTPRENEUR.

Get the level of support that matches where you are today. From community and resources to direct coaching, accountability, and advanced artist development.

Tier 1: INDIE

$39/mo

Access resources, call recordings & 24/7 Q+A with our experts

Live weekly calls with industry experts across marketing, ads, social, touring, & more.

Exclusively for Icon members.

Recording database of all past calls with keyword search to find a call that covers exactly what you need.

Ask any question, anytime. Experts answer all your questions daily.

Courses across branding, marketing, advertising, social, playlisting, growth hacking & more.

Swipe files, directories, & templates for all your promotional needs.

An ever growing list of different contacts at labels, playlists, blogs & more.

Weekly delivery of our social trends newsletter, Report/d. Know whats trending & make content!

Our endless list of lists! Find exactly what you need to do to get organized in your music ventures.

With our own AI tools, we’ll curate the 10 best jaw dropping visuals based on your visual goals /m.

Live sessions hosted by external leaders.

An all access pass to every live event we put on across the country. Panels, Summits, Dinners.

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